Email Campaign Management with Newsletter Sign-up
Newsletters (also known as email campaigns) are one of the most cost-effective and powerful online marketing tools available today. By sending newsletters, an online business can build stronger relationships with its customers or use email campaigns to cultivate loyalty within a customer base.
Sending newsletters is a great way to raise visibility of products and services, as well as increase traffic to your site and strengthen its sales potential.
Unlike most marketing solutions that enable you to send one-off email newsletters to your customer base, our solution provides you with many different possibilities to convert site visitors into paying customers. Monthly (or bimonthly) email newsletters help potential customers stay informed about the company's upcoming events and current promotions. You can also send ongoing loyalty-based campaigns based on an anniversary date to encourage existing customers to visit the site and purchase more items in the future. These types of campaigns compliment one-off email blasts, while building solid customer relationships that translate into profit for your business.
This system's email campaign functionality offers the following benefits:
- Intuitive interface makes it easy to create email campaigns.
- Includes 1 customised Template to help you produce better looking and branded email messages.
- Extensive reporting features enable you to measure a campaign's effectiveness, including open rates, links clicked and bounced emails.
- Newsletter sign up forms help you gather new subscribers on your site.
- Control spam and reduce duplicate mailings.
- Send two campaign types: one-off campaigns and ongoing loyalty-based campaigns.
- Subscribe participants to Affiliate Programs (Add-on) using email campaigns.
- Double opt-in mechanism for subscriptions.
- Conforms to the strict industry standards, and will ensure automatic un-subscribe.
Create databases of customers wanting to find out about your specials and promotions. Tell them about latest happenings in your industry, or just keep in touch!
Your customers can easily sign-up to your newsletters and promotions via a simple form at the bottom of most pages.
Another benefit of having an integrated email campaign manager is that customers can simply tick to sign-up when purchasing your products, signing up for an account or simply contacting you.
All you need to run your online business & website!
Our Adobe driven eCommerce websites provides you with an extremely powerful online shop, but there is so much more to our eCommerce websites than just eCommerce - they are a complete business websites too. Our websites come with a powerful Content Management System (CMS), a full Customer Relationship Manager (CRM), built-in Statistics & Reporting, and a powerful Email Campaign Manager - plus a lot more!