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<root>
  <posts>
    <post_id>32</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Templated vs Custom Websites]]></post_title>
    <post_content_short><![CDATA[Did you ever wonder what type of website do I need for my business, templated or custom - and does my audience really care? Why is there
such a vast cost difference?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/32/Templated-VS-Custom-Websites.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/templated-vs-custom-websites/</post_content_url>
    <post_date>2022-11-07 21:40:27</post_date>
  </posts>
  <posts>
    <post_id>30</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Is your website is ready for Google's big change?]]></post_title>
    <post_content_short><![CDATA[Google told users that they would give them an official date six months early to get ready before the big release, and this notice took
place on November 10, 2020. So the date is now set for some time in <strong>May 2021</strong><em> (NB: originally Google planned its
implementation for November 2020 but delayed it due to the Covid-19 crisis).</em>]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/30/Google-Page-Experienced-Update-2021.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/is-your-website-is-ready-for-googles-big-change/</post_content_url>
    <post_date>2021-06-30 23:08:00</post_date>
  </posts>
  <posts>
    <post_id>31</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[The Advantages of a professional Website Solution Over a DIY Online Store]]></post_title>
    <post_content_short><![CDATA[Have you ever considered the advantages of a professionally built and managed online store from industry experts with many years of
experience? If not then have you given any thought to what the best way is to get the most from your new or existing website, without
breaking the bank?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/31/DIY-vs-Professional-website.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/the-advantages-of-a-professional-website-solution-over-a-diy-online-store/</post_content_url>
    <post_date>2021-05-21 04:57:00</post_date>
  </posts>
  <posts>
    <post_id>29</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Gift Tree]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/29/gifttree.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.gifttree.co.nz</post_content_url>
    <post_date>2021-03-25 00:55:58</post_date>
  </posts>
  <posts>
    <post_id>28</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Aquago]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/28/aquagowater.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.aquagowater.co.nz</post_content_url>
    <post_date>2021-03-25 00:52:52</post_date>
  </posts>
  <posts>
    <post_id>27</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Equestrian Online]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/27/equestrianonline.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.equestrianonline.co.nz</post_content_url>
    <post_date>2021-03-25 00:50:17</post_date>
  </posts>
  <posts>
    <post_id>26</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Hibiscus Health Shop]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/26/hibiscushealthshop.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.hibiscushealthshop.co.nz</post_content_url>
    <post_date>2021-03-25 00:48:47</post_date>
  </posts>
  <posts>
    <post_id>25</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[TG Sports]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/25/tgsports.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.tgsports.co.nz</post_content_url>
    <post_date>2021-03-25 00:45:32</post_date>
  </posts>
  <posts>
    <post_id>24</post_id>
    <post_category_id>6</post_category_id>
    <post_title><![CDATA[Specialized Lighting Concepts]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/24/specializedlightingconcepts.jpg</post_icon>
    <post_content_type>url</post_content_type>
    <post_content_url>https://www.specializedlightingconcepts.co.nz</post_content_url>
    <post_date>2021-03-25 00:36:21</post_date>
  </posts>
  <posts>
    <post_id>10</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[How can you tell if your email newsletter 'open rate' is normal or not?]]></post_title>
    <post_content_short><![CDATA[Sending email newsletters can be a weird experience... sure, you’ve got some numbers telling you how many people have opened your message –
but what do the numbers actually mean?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/10/email-campaign-open-rates.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/how-can-you-tell-if-your-email-newsletter-open-rate-is-normal-or-not/</post_content_url>
    <post_date>2012-04-14 04:22:00</post_date>
  </posts>
  <posts>
    <post_id>11</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[4 easy website headline writing techniques]]></post_title>
    <post_content_short><![CDATA[How do you go about writing headlines that’ll get noticed?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/11/captivating-website-headings.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/4-easy-website-headline-writing-techniques/</post_content_url>
    <post_date>2012-04-07 04:24:00</post_date>
  </posts>
  <posts>
    <post_id>12</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[How to make it easy for customers to skim-read your website content]]></post_title>
    <post_content_short><![CDATA[In this fast-paced world, it’s rare for marketing materials to be read word-for-word. Here’s how to make this fact work for you by, enabling
skim-reading and comprehension. When was last time you read a company’s entire website - It’s very rare to read these things word for word
unless you’re <strong>really</strong> interested in what they’re saying, right?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/12/skim-readable-content.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/how-to-make-it-easy-for-customers-to-skim-read-your-website-content/</post_content_url>
    <post_date>2012-03-28 03:28:00</post_date>
  </posts>
  <posts>
    <post_id>13</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Is your home page doing its job properly?]]></post_title>
    <post_content_short><![CDATA[Nearly every website has a “home” page... but what is its purpose? Here are the different elements your home page needs to convey.]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/13/homepage-online-shop-window.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/is-your-home-page-doing-its-job-properly/</post_content_url>
    <post_date>2012-03-21 03:29:00</post_date>
  </posts>
  <posts>
    <post_id>14</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[What can a three-year old show you about marketing?]]></post_title>
    <post_content_short><![CDATA[In order to make those sales, you need to capture people’s attention, and that’s exactly what photographs do - they capture people’s
attention. Are you making the most of this powerful marketing tool?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/14/pictures-marketing.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/what-can-a-three-year-old-show-you-about-marketing/</post_content_url>
    <post_date>2012-03-14 03:30:00</post_date>
  </posts>
  <posts>
    <post_id>15</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[A little known online trust building technique]]></post_title>
    <post_content_short><![CDATA[You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to
build trust online if you do it right. Are you making the most of this technique?]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/15/copyright-date.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/a-little-known-online-trust-building-technique/</post_content_url>
    <post_date>2012-03-07 03:33:00</post_date>
  </posts>
  <posts>
    <post_id>16</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Buying-decisions are 80pc emotional]]></post_title>
    <post_content_short><![CDATA[Buying decisions are based on 80% emotion and 20% logic: here’s how to incorporate that into your copywriting and marketing.]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/16/emotive-marketing.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/buying-decisions-are-80pc-emotional/</post_content_url>
    <post_date>2012-02-28 00:23:00</post_date>
  </posts>
  <posts>
    <post_id>17</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Commonly misspelled words websites]]></post_title>
    <post_content_short><![CDATA[To communicate in a professional way it is critical to use correct spelling, incorrect spelling will quickly harm your website presence and
potentially hamper sales. Research shows that typos and misspellings can be as damaging as a poorly designed website.]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/17/spelling-mistakes.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/commonly-misspelled-words-websites/</post_content_url>
    <post_date>2012-02-21 00:24:00</post_date>
  </posts>
  <posts>
    <post_id>18</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Not everyone’s ready to buy right now]]></post_title>
    <post_content_short><![CDATA[<strong>67% of people aren’t ready to buy just yet</strong>, but might in the future... what are you doing to make sure they remember you
and come back? Research has shown that at any given time, <strong>3% of people are ready to buy right now!</strong> This is traditionally
where most marketing efforts have been focused.]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/18/converting-prospects.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/not-everyones-ready-to-buy-right-now/</post_content_url>
    <post_date>2012-02-14 00:25:00</post_date>
  </posts>
  <posts>
    <post_id>20</post_id>
    <post_category_id>4</post_category_id>
    <post_title><![CDATA[Taking great product photo's]]></post_title>
    <post_content_short><![CDATA[You have a great looking new <a href="/">eCommerce website</a>, what could be one of the most important
design aspects of your site is how you present the products you wish to sell. Without the ability to physically smell, touch and handle your
products, potential customers have only images and information to decide on their purchase. <em>An image can say a thousand words</em>! The
better your products look the more they stand out and the more appealing they will seem. There is much to consider in presenting your
products. In this article we will give you a few helpful tips on how to take great product photos without spending a movie style budget.]]></post_content_short>
    <post_icon>https://www.ecommercewebsites.co.nz/media/website_posts/20/ecommerce-photos.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.ecommercewebsites.co.nz/blog/taking-great-product-photos/</post_content_url>
    <post_date>2012-02-07 00:26:00</post_date>
  </posts>
</root>
