Articles to take your online store to the next level.
How can you tell if your email newsletter 'open rate' is normal or not?
Sending email newsletters can be a weird experience... sure, you’ve got some numbers telling you how many people have opened your message – but what do the numbers actually mean? Read More…
4 easy website headline writing techniques
How do you go about writing headlines that’ll get noticed? Read More…
How to make it easy for customers to skim-read your website content
In this fast-paced world, it’s rare for marketing materials to be read word-for-word. Here’s how to make this fact work for you by, enabling skim-reading and comprehension. When was last time you read a company’s entire website - It’s very rare to read these things word for word unless you’re really interested in what they’re saying, right? Read More…
Is your home page doing its job properly?
Nearly every website has a “home” page... but what is its purpose? Here are the different elements your home page needs to convey. Read More…
What can a three-year old show you about marketing?
In order to make those sales, you need to capture people’s attention, and that’s exactly what photographs do - they capture people’s attention. Are you making the most of this powerful marketing tool? Read More…
A little known online trust building technique
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique? Read More…
Buying-decisions are 80pc emotional
Buying decisions are based on 80% emotion and 20% logic: here’s how to incorporate that into your copywriting and marketing. Read More…
Commonly misspelled words websites
To communicate in a professional way it is critical to use correct spelling, incorrect spelling will quickly harm your website presence and potentially hamper sales. Research shows that typos and misspellings can be as damaging as a poorly designed website. Read More…
Not everyone’s ready to buy right now
67% of people aren’t ready to buy just yet, but might in the future... what are you doing to make sure they remember you and come back? Research has shown that at any given time, 3% of people are ready to buy right now! This is traditionally where most marketing efforts have been focused. Read More…
You have a great looking new eCommerce website, what could be one of the most important design aspects of your site is how you present the products you wish to sell. Without the ability to physically smell, touch and handle your products, potential customers have only images and information to decide on their purchase. An image can say a thousand words! The better your products look the more they stand out and the more appealing they will seem. There is much to consider in presenting your products. In this article we will give you a few helpful tips on how to take great product photos without spending a movie style budget. Read More…
