In this fast-paced world, it’s rare for marketing materials to be read word-for-word. Here’s how to make this fact work for you by, enabling
skim-reading and comprehension. When was last time you read a company’s entire website - It’s very rare to read these things word for word
unless you’re really interested in what they’re saying, right?
In order to make those sales, you need to capture people’s attention, and that’s exactly what photographs do - they capture people’s
attention. Are you making the most of this powerful marketing tool?
You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to
build trust online if you do it right. Are you making the most of this technique?
To communicate in a professional way it is critical to use correct spelling, incorrect spelling will quickly harm your website presence and
potentially hamper sales. Research shows that typos and misspellings can be as damaging as a poorly designed website.
67% of people aren’t ready to buy just yet, but might in the future... what are you doing to make sure they remember you
and come back? Research has shown that at any given time, 3% of people are ready to buy right now! This is traditionally
where most marketing efforts have been focused.
You have a great looking new eCommerce website, what could be one of the most important
design aspects of your site is how you present the products you wish to sell. Without the ability to physically smell, touch and handle your
products, potential customers have only images and information to decide on their purchase. An image can say a thousand words! The
better your products look the more they stand out and the more appealing they will seem. There is much to consider in presenting your
products. In this article we will give you a few helpful tips on how to take great product photos without spending a movie style budget.