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Articles to take your online store to the next level

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Templated vs Custom Websites

Did you ever wonder what type of website do I need for my business, templated or custom - and does my audience really care? Why is there such a vast cost difference?

Is your website is ready for Google's big change?

Google told users that they would give them an official date six months early to get ready before the big release, and this notice took place on November 10, 2020. So the date is now set for some time in May 2021 (NB: originally Google planned its implementation for November 2020 but delayed it due to the Covid-19 crisis).

The Advantages of a professional Website Solution Over a DIY Online Store
How can you tell if your email newsletter 'open rate' is normal or not?
4 easy website headline writing techniques
How to make it easy for customers to skim-read your website content

In this fast-paced world, it’s rare for marketing materials to be read word-for-word. Here’s how to make this fact work for you by, enabling skim-reading and comprehension. When was last time you read a company’s entire website - It’s very rare to read these things word for word unless you’re really interested in what they’re saying, right?

Is your home page doing its job properly?
What can a three-year old show you about marketing?
A little known online trust building technique

You may not even have noticed the little Copyright notices at the foot of most web pages. While it may be small, it’s a very powerful way to build trust online if you do it right. Are you making the most of this technique?

Buying-decisions are 80pc emotional
Commonly misspelled words websites

To communicate in a professional way it is critical to use correct spelling, incorrect spelling will quickly harm your website presence and potentially hamper sales. Research shows that typos and misspellings can be as damaging as a poorly designed website.

Not everyone’s ready to buy right now

67% of people aren’t ready to buy just yet, but might in the future... what are you doing to make sure they remember you and come back? Research has shown that at any given time, 3% of people are ready to buy right now! This is traditionally where most marketing efforts have been focused.

Taking great product photo's

You have a great looking new eCommerce website, what could be one of the most important design aspects of your site is how you present the products you wish to sell. Without the ability to physically smell, touch and handle your products, potential customers have only images and information to decide on their purchase. An image can say a thousand words! The better your products look the more they stand out and the more appealing they will seem. There is much to consider in presenting your products. In this article we will give you a few helpful tips on how to take great product photos without spending a movie style budget.


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